This has got to be a hoax. Sorry, NO, IT IS NOT.
Looks like someone’s got themselves a back-hander.
The University of Salford has just spent more than £130,000 of taxpayers’ money on a new logo. This comes shortly after the university had announced 200 job cuts as part of measures to save money.
Presumably the new logo came in at this spectacular figure partly because the design agency’s first effort attracted criticism as (horror of horrors) it included the word “Manchester” in the university’s title, ie. University of Salford Manchester. The rebranded rebrand now titles the institution as The University of Salford.
Responding to the criticism, a university spokeswoman said: “The brand is much more than a logo or design. It was the result of extensive research and consultation, including more than 500 students and staff who were asked about which university values were important to them.”
Since the university has a graphic design department offering a BA Hons degree, you’d have thought they could have taken their “consultation” one step further and actually got the students and staff to come up with a logo themselves, thus providing valuable experience for their students and a saving of approximately £132,336.
The parasites’ (U. of Salford) justification can be read at http://menmedia.co.uk/manchestereveningnews/news/s/1469764_salford-university-spends-132k-on-logo-saying-its-in-manchester.
A university spokesman said the logo was good value for money and had been designed after consultation with staff and students. …
A spokesman for the university said: “The University of Salford brand is much more than a logo or design.
“It was the result of extensive research and consultation, including with more than 500 students and staff who were asked about which university values were important to them.
“The brand supports the university’s strategic direction, its ambitious campus development plan, the unique state-of-the-art facility at MediaCity and the transformation of administrative and academic operating models.
“It repositions the university regionally, nationally and internationally.
“In an increasingly competitive market, the new brand is part of the university’s ambitious development plans and repositions the university regionally, nationally and internationally.”